From the Metaverse to IRL: Coca-Cola® Creations Opens Portal to Game-Inspired Coca-Cola® Zero Sugar ByteEarlier this year, Coca-Cola Starlight gave fans a taste of outer space. Now, the second Coca‐Cola Creations offering features the first Coca‐Cola flavor born in the metaverse. Coca-Cola Zero Sugar Byte will bring the flavor of pixels to life in a limited-edition drink that transcends the digital and physical worlds."For our second expression of Coca-Cola Creations, we wanted to create an innovative flavor inspired by the playfulness of pixels , rooted in the experiences that gaming makes possible, said Oana Vlad, Senior Director, Global Strategy, The Coca-Cola Company. “Just as pixels power digital connection, Coca-Cola Zero Sugar Byte brings people together to share moments of Real Magic." A global, cross-functional team at Coca-Cola led by the North America Operating Unit, with leaders in creativity, marketing, technology, R&D and design collaborated to determine the right elements to bring pixels to life in a taste experience. The drink's bright, initial taste is reminiscent of turning on a game and its refreshing finish makes it a perfect gaming companion. The packaging graphics also feature pixels that form the iconic Coca-Cola logo. Coca -Cola Zero Sugar Byte was launched in extremely limited quantities in select Latin American countries and the United States.